Consumer Goods & Distribution

New business models can drive growth for some distributors or create significant disruptions in the value chain for others. Managing these shifts to ensure sustainable business performance is a priority for wholesale distributors, particularly as new competitors emerge and apply additional pressures.

Consumer Goods & Distribution

New business models can drive growth for some distributors or create significant disruptions in the value chain for others. Managing these shifts to ensure sustainable business performance is a priority for wholesale distributors, particularly as new competitors emerge and apply additional pressures..

Client Stories

Success Story 1

A 1500 cr company in IT distribution streamlining their sales, service, and channel management by virtue of Salesforce platform.

Success Story 2

A fortune 500 company into the sales of pet foods streamlines its marketing communication by virtue of Salesforce marketing cloud.

A 1500 cr company in IT distribution streamlining their sales, service, and channel management by virtue of Salesforce platform.

Challenges

  • No real time visibility into the business KPIs
  • No centralized system to manage dealer orders
  • Many systems working in silos

Solution

  • Unified view of customers across sales and services enables seamless communication between departments
  • Integrated systems to provide a single source of truth
  • Branded portal for dealers to manage the entire life cycle from onboarding to order punch in

Benefits

  • Increased sales, higher customer satisfaction and reduced spend on channel management.

A fortune 500 company into the sales of pet foods, streamlines its marketing communication by virtue of Salesforce marketing cloud.

Challenges

  • No visibility into customer demographics
  • Lack of targeted marketing
  • Not able to maintain customer segregations

Solution

  • Unified view of customer with complete demographic details trapped through various social media channels
  • Targeted campaigns using marketing cloud
  • Omnichannel setup

Benefits

  • Increased sales, reduced marketing spends and higher churn ratio.