By Dheeraj Srivastava, Marketing Cloud Consultant, Quadrafort Technologies
One of our customer a global player in the pet food industry trusted the Salesforce Marketing cloud platform for their marketing automation needs and analyzing unpredictable customer behaviors, and the impact was great.
The heart of B2C marketing automation success is the customer's journey. Everything businesses do is to attract and retain customers, generate leads, increase website traffic, increase brand awareness, and maintain existing customer experience so that they can interact with customers as their needs and behaviors change in real-time.
Marketing automation allows businesses to develop leads, deliver sales, and nurture existing customer relationships. It also helps to connect data of customer interactions from multiple channels or devices that help the marketing team of the companies to deliver the right message at the right time.
Marketing automation helps companies to connect interactions from multiple channels or devices and combines customer data and behaviors to create real-time marketing communications.
Salesforce Marketing Cloud is a unified marketing automation platform to know our consumers, engage them, and personalize their experience.
Journey Builder – Helps build personalized customer journeys at scale.
Email Studio – Increases customer relationships by creating interactive and personalized emails and sending the right message at the right time.
Mobile Studio – Increases customer engagement using mobile messages
Interaction Studio – Helps in cross-channel customer engagement
Social Studio – Enriches social media marketing using all channels of social media
Automation Studio – To automate customer journeys and marketing processes
Content Builder – Helps in content management and content creation
Data Analysis – Provides insights on the customer/ subscriber data to improve one’s marketing strategies
